Bennett has always understood the value of safety best practices and supported a strong safety culture. Recently, Bennett decided to assert that commitment internally and publicly by developing its own safety brand – Safety is Priority One.
In January, the new brand was introduced at Bennett Symposium 2017 – the company’s biggest internal event of the year, in which hundreds of Bennett agents and employees come together to have fun while cementing their business objectives for the upcoming year.
A heartfelt video of Bennett kids and grandkids expressing their views on safety launched the new brand. See the video at the end of this article.
Bennett companies are committed to make safety Priority One, where safe practices, security, environment and awareness shape our behavior every day.
CEO Marcia Taylor introduced the Safety is Priority One brand at Symposium, encouraging the Bennett Family to bring a renewed vigor and focus to safety no matter what role they play. In a letter to the company, she asked everyone to join her in declaring that Safety is Priority One. She wrote: “In the coming weeks and months, you can expect to see the company’s re-emphasis on safety and compliance across Bennett companies, facilities and job functions.”
The purpose of the new brand is to reinforce to employees, owner/operators, drivers and agents that they have an obligation to be safe, whether they spend their days in an office or behind the wheel of a flatbed truck. All members of the Bennett Family have been asked to sign a pledge committing to make safety priority one in their professional lives at Bennett.
“This commitment means that we own and accept the responsibility to take action and ensure the safety and well-being of everyone,” said Bennett’s VP of Safety Randall Vernon. “We believe in our safety culture, and we will all work to reinforce and grow this culture every day.”
From now on, a 3-tiered communications system will be applied to all safety-related communications across the Bennett enterprise to better communicate according to priority. A number of new safety practices have been implemented to hold everyone accountable, including weekly safety meetings, branded materials and a reinvigorated four-step dispatch process to make sure goods are transported safely, without incident, and delivered on time.
“Safety has always been a key part of our core values, but by having a safety brand, we can reinforce our commitment to safety across our entire organization, keeping safety front and center for our drivers, agents and employees every day,” Vernon says. “At Bennett, Safety is Priority One.”