Bennett Launches New Safety Brand

y fellow truckers were happy to help, but Hessler realized he still needed help. He turned to the internet to help with further questions.

“Acting within our safety culture, Bennett companies are committed to make safety Priority One, where safe practices, security, environment and awareness shape our behavior every day.”

The purpose of the new brand is to reinforce to employees, owner/operators, drivers and agents that they have an obligation to be safe, whether they spend their days in an office or behind the wheel of a flatbed truck. All members of the Bennett Family have been asked to sign a pledge committing to make safety priority one in their professional lives at Bennett.

“This commitment means that we own and accept the responsibility to take action and ensure the safety and well-being of everyone,” said Bennett’s VP of Safety Randall Vernon when he unveiled the new brand at the annual Bennett Symposium in January 2017. “We believe in our safety culture, and we will all work to reinforce and grow this culture every day.”

A cute and heartfelt video of Bennett employees’ kids and grandkids expressing their views on safety introduced the new brand before Vernon’s comments. “This video shows even our children expect us to be safe and protect each other and the motoring public,” he said. View the video below.

From now on, a 3-tiered communications system will be applied to all safety-related communications across the Bennett enterprise to better communicate according to priority. A number of new safety practices have been implemented to hold everyone accountable.

From email signature lines and templates to PowerPoint templates and Safety is Priority One logos, the new brand is being expressed throughout the company to keep the safety message front and center.

“At the end of the day, we want everyone who comes into contact with Bennett to see our commitment to safety as the leading focus of our company,” Vernon said.

At Bennett, Safety is Priority One!