Bennett’s ‘Safety is Priority One’ Brand Earns TMSA Compass Award
Bennett’s ‘Safety is Priority One’ Brand Earns TMSA Compass Award
(MCDONOUGH, GA., May 11, 2018) – The Transportation Marketing & Sales Association (TMSA) announced that Bennett International Group is the recipient of an Award of Excellence from the 2018 TMSA Compass Awards Program. The TMSA recognizes transportation and logistics companies who demonstrate effective execution and measurable business results in marketing and sales. The recognition was awarded in the category of integrated campaign for the submission entitled “Branding Bennett’s Safety Culture”.
“The Compass Awards Program plays an important role in raising the standard of marketing innovation and sales performance in the transportation and logistics industry,” said Austin Browne. Browne is the senior manager of marketing and brand for CSX Transportation Intermodal, and the 2018 TMSA Recognition Committee Chair. “This well-respected awards program recognizes the best and most relevant marketing and sales initiatives in our industry.”
According to Browne, this year TMSA received more than 50 entries from nearly 25 organizations. All entries are judged by seasoned marketing and sales executives across the industry. A 6-point proven scaling system is used to evaluate the strategy and execution of each entry. Total points earned determine whether recipients earn an Award of Excellence, (the highest award level), or an Award of Merit. This year, eight entries received an excellence award and 16 received a merit award.
The integrated branding campaign included research, brand development, logo design, launch events, videos, Facebook Live, print, website development, on-hold messages and more to deliver the company’s “Safety is Priority One” commitment. The ongoing program educates drivers, employees, agents and customers on the importance of safety best practices.
“It’s gratifying to be recognized by a panel of peers in our industry for a program we believe in. The Safety is Priority One campaign brought a lot of people together at Bennett, including the terrific support of our marketing partner, Heavy Duty Branding,” said Kris Rzepkowski, Executive Director of Marketing for Bennett International Group. “The Compass Award will help validate to our customers how serious Bennett is about safety.”
“The TMSA Compass Awards Program provides transportation and logistics companies with the opportunity to showcase their best work in marketing and communication strategies and sales performance,” said Brian Everett, CEO of TMSA. “In addition, recipients of this award earn recognition from their peers while they benchmark their work against others in the industry.” All award recipients will be honored at an awards banquet June 11 during the TMSA Logistics Marketing & Sales Conference at the Westin Cape Coral Resort at Marina Village near Fort Myers, Fla.
About the Transportation Marketing & Sales Association
The Transportation Marketing & Sales Association (TMSA) helps its members and their companies to make sales, marketing and communications strategies more effective, productive, and profitable. The only professional association of its kind serving the transportation and logistics industry for 66 years, the TMSA delivers value to thousands of members through knowledge, connections, recognition and solutions. For more information, visit www.TMSAtoday.org.
About Bennett International Group
McDonough-Ga.-based Bennett International Group, LLC is a woman-owned, Women’s Enterprise Business Council (WBENC)-certified, diversified transportation and logistics company. Through its eight affiliated operating companies, Bennett International Group delivers integrated transportation and supply chain management solutions worldwide. For more information, visit www.bennettig.com.
(MCDONOUGH, GA., May 11, 2018) – The Transportation Marketing & Sales Association (TMSA) announced that Bennett International Group is the recipient of an Award of Excellence from the 2018 TMSA Compass Awards Program. The TMSA recognizes transportation and logistics companies who demonstrate effective execution and measurable business results in marketing and sales. The recognition was awarded in the category of integrated campaign for the submission entitled “Branding Bennett’s Safety Culture”.
The integrated branding campaign included research, brand development, logo design, launch events, videos, Facebook Live, print, website development, on-hold messages and more to deliver the company’s “Safety is Priority One” commitment. The ongoing program educates drivers, employees, agents and customers on the importance of safety best practices.
