Balancing Innovation and Humanity: How Bennett’s Senior Director of Safety & Compliance, Jared Whitson, Is Leading AI Integration in Fleet Safety

McDonough, GA (October 29, 2025) – Jared Whitson, Senior Director of Safety & Compliance at the Bennett Family of Companies, is spearheading a forward-looking safety strategy that embraces artificial intelligence without losing sight of the human element. As the transportation industry rapidly evolves, Whitson is guiding his team in balancing the promise of advanced technology with the relational, behavioral and workforce considerations that come with it.

In commentary published in Commercial Carrier Journal, Whitson urged fleets to recognize legitimate concerns as they deploy AI, stressing the importance of transparency in how the technology is used, what decision it will drive and how those decisions impact drivers and staff. Under his leadership, Bennett had adopted AI-enhanced tools for coaching, compliance tracking, and incident reduction.

Industry observers highlight that fleets are not only adopting AI for quicker and more accurate operations but are also facing workforce implications such as shifting job roles, driver-and-employee trust and the need for training and communication. Recognizing those realities, Whitson has built a safety framework that sees technology as a partner, not a replacement, for human judgement, coaching and culture.

At Bennett, Jared is fostering a culture where safety is enhanced by technology but remains grounded in human relationships where a driver’s voice, coaching conversations and human oversight are not replaced but elevated. His approach reflects an understanding that when fleets equate AI purely with automation, there’s a threat of underestimating relational risks, job-role upheaval and trust deficits; all threats he continues to acknowledge and address head-on.

About Bennett Family of Companies
McDonough-Ga. based Bennett Family of Companies is a woman-owned, Women’s Enterprise Business Council (WBENC) certified, diversified transportation and logistics company. Through its 14 affiliated operating companies, the Bennett Family of Companies delivers integrated transportation and supply chain management solutions worldwide. Bennett has 4,625 drivers/owner-operators, over 1,000 employees and 600 agents located across the United States.  For more information, visit www.bennettig.com.

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