Derrick Moore encourages Bennett agents to ‘Go Get Dirty’

As a professional, rarely do you see yourself walking into your office in a suit and tie only to walk out a few hours later covered in sweat, dirt, and grime. But that’s exactly what former NFL running back and now motivational speaker, Derrick Moore, implied during a recent training session for agents of Bennett International Group.

“The Game Plan” was held as part of the company’s 34th Annual Symposium on March 7 at Château ̕̕Élan Winery and resort.

During his presentation, Moore translated much of what he learned on the field during his years of playing football to principles that can be used in the workplace.

“I’m an old football player, and the one thing I can tell you is that if you’re going to be profitable; if you’re going to be successful; if you’re going to get your name in the hall of fame; if you’re going to win championships, you have to get dirty,” he said. “And a lot of people, believe it or not, aren’t willing to roll their sleeves up and get dirty. But if you’re going to be great at anything, you’re going to have to get a little dirt between your fingernails, and you’re going to have to have a little sweat on your brow. What do I mean by getting DIRTY? Deliver It Regardless of The Yards.

In his motivational address, Moore also stressed the importance of the playbook.

“What’s in the playbook?” he asked. “It’s a mastery of information designed to help you win.”

And while he said a team’s playbook is to equip players with the information needed to win the game, he said a company’s playbook is the lifeline between the employee and the company and the company and the customer.

“It’s what keeps you operable,” Moore added. “It is what keeps you moving. It keeps you processing. It keeps you going. It becomes a point of reference for direction and instruction as you get up in the morning and as you go to bed at night, and as you determine all the various pieces that you’re going to insert. Without it, there’s nothing that works effectively.”

But Moore also said, you must also be flexible and able and willing to make adjustments when needed.

“On game day I would be so familiar with my opponent as a result of my playbook, and my studying of that playbook, and my trust in that playbook that when I looked across the line of scrimmage, I would see that personnel and say, ‘Man, he doesn’t look anything like they wrote in the book,’” Moore said. “Midstream adjustments was a page (in the playbook) we always had ready in the event things changed. You’ve got to change with them. “
Moore encouraged those in attendance to go get dirty.

“You’ve got to be willing to get dirty in everything that you do if you want to experience what we call maximum success and ultimately reach your internal goals as an organization, “ he said. “Now go get dirty.”

In reality we realized Moore didn’t really mean for us to literally “get dirty.” His point was that you’ve got to be willing and able to get in there and do what you have to do to get the job done.

A raffle for an autographed football helmet signed by Moore took place, and Amy Koller, from the RRT Terminal in Boston, Texas was the lucky winner.

“I was completely floored!” Koller said, after winning the raffle. “I never win anything. It was truly and honor to receive this helmet and I will never forget the WIN. I have had a few offers to buy the helmet, but I just can’t.”

Koller also said she thought “The Game Plan” session was both helpful and motivating.

“I highly recommend doing a similar training like this next symposium,” she said. “…‘The Game Plan’ included the tools that we need to see our terminals grow. “

Koller added that the recruiting, sales, and business and development sessions were just the thing to get agents headed in the right direction helping them to bring on new owner-operators, to maintain current customers, and to give them the ability to bring on new customers.

As for the helmet, she said she has the perfect spot for it in her office.

“I want the whole office to see and experience the motivation to get ‘DIRTY!’”